DR LOUISE DE WAAL
bred in Holland, lived &
worked for 18 or so years in England, and now Louise is living her dream in Cape Town – probably the most beautiful spot in the world. She has always had a passion for travelling, meeting new people from different cultural backgrounds, learning about a country’s history and discovering new landscapes, but got bitten by the Africa bug big time after having worked as a volunteer in Tanzania. With an academic background and PhD in environmental management, environmental issues and sustainability are part of her belief system and lifestyle.
Responsible Tourism Expertise
Louise has travelled extensively throughout eastern and southern Africa and has a wide knowledge of the African tourism industry. She has 12 years of experience in the sustainable/responsible tourism industry
, not only as the founder of Baobab Travel, an UK
-based tour operator of tailor-made African holiday packages, but also as joint founder of a Cape Town based fully independent specialist Destination Management Company. Both businesses were founded on ethical principles, fully dedicated to providing sustainable tourism services in Africa, and proudly sold several Fair Trade in Tourism (FTT
) certified tour packages.
With this extensive knowledge of the African tourism industry and passion for responsible travel and sustainable tourism, she established and built partnerships within the industry with those who share her sustainable tourism philosophy. She now continues this passion by helping tourism businesses to travel the road to sustainability
by e.g. undertaking business sustainability audits, creating custom-made responsible tourism toolkits, developing responsible tourism policies, and communicating achievements through social media
One of the more recent projects included developing a sustainable, nature-based tourism strategy for the Agulhas Plain region, as part of a consultancy project for Cape Agulhas Tourism, Agulhas Biodiversity Initiative and SANParks. This strategy involved among others the development of a responsible tourism toolkit for tourism businesses and a responsible tourism visitor’s guide.
In addition, she is a SANAS
accredited Technical Assessor for Responsible Tourism (ISO17065
) and an auditor for Fair Trade in Tourism.
Louise loves her social media and handles all Green Girls in Africa Twitter, Facebook and blogging accounts. She is also a guest blogger on other platforms, including Baobab Travel
, The Good Holiday
, and AFK Travel
Please find blog examples HERE
Louise has an academic &
research background in environmental science with a PhD in environmental management and many years of teaching experience at various British universities. She has published more than 30 academic &
peer reviewed publications and consultancy reports. Consultancy projects included organisations, such as Cape Agulhas Tourism/Agulhas Biodiversity Initiative (RSA
), and the National Rivers Authority and J. Sainsbury Plc (UK
). Louise also worked as a volunteer in Tanzania on a coral reef conservation project.